Transforming Executive Outdoor Living’s Digital Presence
Executive Outdoor Living's previous website faced significant challenges, including complex navigation that frustrated users and a poor design that led to low on-site time and high abandonment rates. These issues resulted in a lack of engagement and missed opportunities to convert visitors into valuable leads.
Recognizing that a website serves as a vital touchpoint for potential clients, it was clear that a comprehensive redesign was necessary. By simplifying navigation and aligning the design with Executive Outdoor Living's commitment to excellence, the website could become a powerful tool to engage visitors and convert them into leads.
Cawcutt undertook a ground-up redesign, focusing on:
User-Centric Design: Created an intuitive layout that enhanced user engagement.
Streamlined Navigation: Simplified menus and information architecture for easy access.
Visual Appeal: Developed a design that reflected the brand’s quality and excellence.
As a result, lead generation increased 5x, demonstrating the effectiveness of a well-designed digital presence in driving business growth.
“I have worked with Michael on multiple projects, including design, branding, print and website design. Michael has always been tremendous to work with. His vast experience shines through on all projects both in how he approaches the projects to the ideas and vision he brings. I can count on Michael to complete the project both within budget and the time frame he provided. His experience allows him to handle many different types of projects. This is a huge plus for a small company like ours that works to standardize all our marketing and doesn’t want to try and find different vendors for each phase of the job.
I would highly recommend starting a conversation with Michael and seeing how he can help you. If it’s something he can’t handle he will tell you, but he will have the resources to point you in the right direction. Michael has been helping us for over 6 years now and we are just getting ready to start another phase of work with him! He has a great attitude and is just simply great to work with!”
Mark Slobotski
Executive Outdoor Living, LLC