Making Cutter Aviation Soar
Cutter Aviation’s website faced challenges in user engagement and accessibility, struggling to meet the expectations of a modern, mobile-first audience. With outdated navigation, excessive page depth, and a lack of streamlined content, users found it difficult to locate information or complete tasks efficiently. Key metrics such as time on page, mobile engagement, and return user rates needed improvement, while retaining existing levels for bounce rates and pages per session. Additionally, the site required compliance with modern web standards and accessibility guidelines to serve a broader audience effectively.
Cutter Aviation’s digital presence needed a complete overhaul to meet both user needs and business goals. By implementing a mobile-first, fully responsive design, simplifying the information architecture, and ensuring WCAG (ADA) compliance, the site could deliver a seamless experience for all users. Strategic, purpose-driven content and transparent navigation would not only improve usability but also drive critical engagement metrics like time on page, return user rates, and mobile adoption.
Cawcutt redesigned the Cutter Aviation website, focusing on user-centric design and strategic enhancements to key metrics:
Fully Responsive Design: Delivered a mobile-friendly experience, increasing mobile usage and ensuring users could access content across devices.
Simplified Information Architecture: Streamlined content into 3-4 levels, making navigation intuitive and reducing user frustration.
Streamlined Navigation: Introduced transparent, consistent navigation, enabling users to achieve their goals with ease.
Enhanced Engagement Metrics: Improved average time on page by 12 seconds, increased return users by 20%, and maintained bounce rates and pages per session while simplifying content.
ADA Compliance: Launched with WCAG level A compliance, ensuring accessibility for a diverse audience.
Purpose-Driven Design: Applied best practices in design and usability, aligning visuals and content with Cutter Aviation’s brand and goals.
This transformation resulted in a modern, user-friendly digital presence that elevated Cutter Aviation’s online identity and reinforced its reputation for excellence.