Enhancing Usability
for Nebraska Medicine's Website
Nebraska Medicine’s website faced critical usability challenges, with patients and visitors struggling to navigate its complex structure. Essential healthcare information and services were buried under layers of content, making it difficult for users to find what they needed. This disjointed experience led to frustration, decreased engagement, and missed opportunities to support patient satisfaction and timely access to care.
To create a more user-friendly experience, the design needed to shift from complexity to clarity. By adopting a content-first design approach and simplifying site architecture, Nebraska Medicine could prioritize user needs, streamline navigation, and surface high-demand healthcare information. User research revealed that patients wanted direct access to essential services, clear navigation paths, and intuitive search functionality. These insights shaped the redesign strategy to deliver a more purposeful, patient-centric experience.
In partnership with DAAKE
The redesigned Nebraska Medicine website offers a streamlined, user-first experience that simplifies access to critical healthcare information.
Simplified Navigation: A restructured information architecture makes it easier for users to find healthcare services and resources.
Content-First Approach: Prioritized the most frequently accessed information, ensuring it’s prominent and easy to locate.
Enhanced Search Functionality: Implemented a more intuitive search experience, allowing users to quickly locate providers, locations, and care options.
User-Centered Design: Guided by user research, the redesign focused on patient needs and browsing behaviors, resulting in improved engagement and satisfaction.
The result is a more intuitive and accessible website that empowers patients and visitors to navigate with ease, reducing frustration and improving overall engagement with Nebraska Medicine’s online resources. This transformation strengthens Nebraska Medicine’s digital presence and supports its broader mission of delivering patient-centered care.