Unifying E&A's
Digital Presence
E&A Consulting Group (EACG) operated three distinct office websites, each with unique expertise. This fragmented approach created brand inconsistency, user confusion, and inefficiencies in navigation and content management. The challenge: unify the offices under one cohesive digital experience while preserving each location's unique value.
Merging three independent websites required a strategy that honored each office’s unique expertise while showcasing E&A’s collective strength. The solution was a unified content model and taxonomy that maintained individuality while presenting E&A as a comprehensive, multi-faceted powerhouse.
In partnership with DAAKE.
Cawcutt created a unified, user-centric digital experience that combined the strengths of E&A's three offices into one cohesive umbrella website.
Custom Content Model: Developed a dynamic content structure that allowed each office to showcase its unique expertise and services while maintaining alignment with E&A’s overarching brand story.
Taxonomy & Navigation Overhaul: Built an intuitive navigation system that enables users to browse by location, service, or industry, offering multiple entry points to key information.
Unified Brand Experience: Elevated E&A’s brand identity with consistent visual storytelling, design, and messaging that emphasized the power of their collective expertise.
Scalability & Flexibility: Designed a flexible, scalable framework that allows E&A to expand its digital presence as new offices or services are added.
The new E&A website unites three distinct offices into a cohesive digital experience, showcasing their combined expertise, enhancing brand authority, and improving user navigation across locations and services.